How we fit into your hotel marketing strategy
Today’s hospitality marketer owns the digital conversation with guests. That conversation begins well before arrival and it extends through the confirmation process and post-stay. If you’re not speaking directly to your guests – the OTA message may be their only connection to your brand.
Designed specifically for hotel marketers, the award-winning Guestfolio helps you plan, monitor and execute your marketing goals whilst driving brand recognition and loyalty. You’re not just investing in a hotel marketing platform, you’re investing in your guests.
Send beautiful confirmation emails to specific guest types, rate types and multiple languages.
Use beautiful imagery to excite the guest about their imminent arrival. By selling room upgrades pre-arrival, it allows the hotelier to really wow the guest with what possible opportunities there are at the property.
Drive pre-arrival communication and engagement between the hotel and the guest way before they arrive. Using the Mobile Concierge, hoteliers can upsell amenities, dining, activities, spa treatments and more, whilst allowing the guest to build their own itinerary for their stay.
Guest Satisfaction Survey & TripAdvisor
As a TripAdvisor Review Collection Partner, Guestfolio allows your guests to feedback directly to you, through your survey, but also immediately to TripAdvisor following completion of their survey.
At each digital touch point throughout the travel journey, something more is learnt about a guest: from social profile information, to subscriber list activity, Guestfolio allows hoteliers to store and use this information for tailored marketing efforts.
Learn about your guest prior to their arrival with a guest questionnaire. All data is stored in their guest profile, allowing you to build the most robust profile needed for all your in house and marketing efforts.
Upsell to your guests before they arrive and store information on their purchases within their guest profile. Use this knowledge in future marketing campaigns or while the guest is in house.
OTA guest conversion
Use BringBack emails to encourage guests to book again, and book direct. Offer incentives to encourage direct booking.
Email Marketing Campaigns
Target and personalize campaigns for guests using subscriber and reservation data. Once your lists are set up, design your beautiful campaign with Studio, a unique email builder with just drag and drop functionality that allows you to create beautiful designs in minutes.
Target campaigns to guests following their stay. Add segmentation and personalization based on profile data and encourage repeat visits using incentive driven, automated campaigns.
Using technology to own the conversation between the hotel and the guest, hoteliers start to drive guest engagement, personalizes the travel experience for the guest and help increase brand loyalty and recognition. All of which drives increased direct and repeat bookings.
Guestfolio consolidates data from multiple channels into concise and effective reporting tools. This in depth, analytical reporting allows hoteliers to gain insights on their guests and understand key metrics, such as peaks and troughs in email delivery and click-through rates.