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The Greatest Email Campaigns of 2016!

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Well, what a year it’s been! It’s been our biggest yet with Guestfolio sending over 41 MILLION emails in 2016 on behalf of our customers. We’ve also seen incredible creativity in so many emails this year, and with the continuing development and change in email, we’re delighted to see so much of that reflected in what hoteliers are using to communicate with their guests.  So, what better way to celebrate these successes than to look back and highlight the most successful campaigns sent this year. Each email campaign listed below, was picked out based on email design, click-through rates, open rates and revenue generated. Enjoy!

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What drives guests to be promoters of your brand?

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In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes sense, a positive review would hopefully tie in with someone willing to recommend your hotel to a friend or colleague but following from that, we decided to delve a bit further – what exactly is driving your guests to be promoters or detractors? Our analytics team looked into a huge number of responses and analysed their outcome to find some fascinating conclusions. Read More

RESEARCH: What makes a guest a promoter, neutral, detractor? A text analysis of Net Promoter follow-up question responses

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Background:

In a previous research piece, we found that a hotel’s Net Promoter Score (NPS) has a strong positive correlation with their TripAdvisor Rating (TAR). This finding, together with a logical argument that the level of guest advocacy for a hotel should influence the subsequent rating provided on TripAdvisor, provides a reasonable basis for hotel managers to adopt an instrumental strategy aimed at influencing their TAR through an understanding of the NPS. Read More

Automated email ideas for the holidays

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The holiday season is upon us and we’re all ramping up to prepare for upcoming busy long weekends and time off over Christmas and New Year. Hoteliers specifically are energising their marketing campaigns to bring more business in and drive revenue from those already booked in. So, what better way to help you get prepared for all this, than to set up an automated online and mobile experience for your upcoming guests?

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How Pacific Crest Hotel jumped to #1 in Santa Barbara on TripAdvisor

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Earlier this year, Pacific Crest Hotel Santa Barbara had a similar issue to many hoteliers, they wanted future guests to see online what a wonderful property they were and how happy guests were during their stays. They were receiving very positive reviews online however they just weren’t standing out amongst competitors on one of the world’s biggest review sites – TripAdvisor.

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International legal requirements for email marketing

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Email laws are not the most glamorous aspect of email marketing, but an important one nonetheless. Understanding them and how they affect your marketing activity is an important aspect of being a marketer – in any organisation. In the hotel industry, you’re communicating with guests and potential guests all over the globe, so how do you prepare for that?

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RESEARCH: Using the Net Promoter Score (NPS) to improve your TripAdvisor Rating

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Business Problem:

Businesses whose clientele utilise travel websites such as TripAdvisor to make purchasing decisions, such as hotels, are engaged in a battle for ratings supremacy. From the hotelier perspective, the benefits of a higher rating on TripAdvisor seem obvious, but there is some empirical work testing hypothesised benefits including increased market awareness, hotel occupancy, and Average Daily Rate (ADR). Making the assumption that a higher rating on TripAdvisor would be beneficial to a hotel, we started to think more about how Guestfolio could help hotels increase their ratings. Read More

What’s driving your guests to make their travel decisions?

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Recently Google published the Google Playbook for Travel – a detailed overview of the trends and learnings of consumer behaviour while booking and researching travel. Within this playbook, Google looks in detail at micro-moments – points in time when people turn to their device with an intent to answer an immediate need. These micro-moments are fast becoming the basis of how we research, plan and make decisions on different aspects of our lives. In our latest article, we’ve outlined some of the key takeaways from Google’s Playbook for Travel and pulled out some best practices for you as hoteliers to capitalise on these micro-moments in your hotel marketing strategy.

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Build even better emails with our new Studio templates

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We’re delighted to share the news that Studio, our very own email builder now offers you the ability to select from multiple designed templates when building your email campaigns. Each template built for Studio has been carefully tested across multiple platforms to ensure your emails look beautiful on any device and in any email provider. Our designs are different across each template but also give you the flexibility to match your branding, add your photos, colours and fonts to make sure every communication is consistent with your brand. Read More

Guestfolio at The Email Design Conference 2016

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Last week the London Guestfolio team headed to The Email Design Conference (TEDC16) for some geeky, email marketing and developer fun. The two days were jam-packed with talks, learning forums and plenty of discussions with fellow email geeks about email design, email best practices, top tips and some very exciting new features. We’ve done our best to condense the incredible amount of information with you, but for those more in-depth topics, stay tuned for follow-up blog posts and if you’re a keen ‘Twitter-er’ check out the #LitmusLive to see how it unfolded in real-time.

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