In a previous research piece, we found that a hotel’s Net Promoter Score (NPS) has a strong positive correlation with their TripAdvisor Rating (TAR). This finding, together with a logical argument that the level of guest advocacy for a hotel should influence the subsequent rating provided on TripAdvisor, provides a reasonable basis for hotel managers to adopt an instrumental strategy aimed at influencing their TAR through an understanding of the NPS. Read More
The holiday season is upon us and we’re all ramping up to prepare for upcoming busy long weekends and time off over Christmas and New Year. Hoteliers specifically are energising their marketing campaigns to bring more business in and drive revenue from those already booked in. So, what better way to help you get prepared for all this, than to set up an automated online and mobile experience for your upcoming guests?
It’s that time of year again, when we all start thinking about pumpkins, pies, fall colours, a winter wardrobe, cold temperatures and of course, escaping all these things! Holiday season is upon us and with it comes many opportunities to draw guests in with offers, loyalty and some enticing messaging and images.
Earlier this year, Pacific Crest Hotel Santa Barbara had a similar issue to many hoteliers, they wanted future guests to see online what a wonderful property they were and how happy guests were during their stays. They were receiving very positive reviews online however they just weren’t standing out amongst competitors on one of the world’s biggest review sites – TripAdvisor.
Email laws are not the most glamorous aspect of email marketing, but an important one nonetheless. Understanding them and how they affect your marketing activity is an important aspect of being a marketer – in any organisation. In the hotel industry, you’re communicating with guests and potential guests all over the globe, so how do you prepare for that?
A recent study published by our Analytics Specialist – Huw Jones highlighted an exceptional relationship between a hotels’ Net Promoter Score (NPS) and their TripAdvisor rating. Using multiple methods, Huw outlines in his study exactly how these findings came about and why hoteliers should start paying more attention to their NPS.
Businesses whose clientele utilise travel websites such as TripAdvisor to make purchasing decisions, such as hotels, are engaged in a battle for ratings supremacy. From the hotelier perspective, the benefits of a higher rating on TripAdvisor seem obvious, but there is some empirical work testing hypothesised benefits including increased market awareness, hotel occupancy, and Average Daily Rate (ADR). Making the assumption that a higher rating on TripAdvisor would be beneficial to a hotel, we started to think more about how Guestfolio could help hotels increase their ratings. Read More