Guestfolio featured in Inn Focus – What’s new?

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Inn Focus Spring 2016Featured in the Spring 2016 edition of Inn Focus, Guestfolio’s all-new hotel marketing platform.

“Guestfolio has launched its updated hotel marketing platform that drives guest engagement, retention and conversion throughout the travel journey. With the guest profile at the heart of the platform, hoteliers have the opportunity to personalize the travel experience for their guests, gain insights on their visitors, and use tools that build lasting brand loyalty and encourage increased conversions from OTAs to direct bookings. The email marketing platform built uniquely for hoteliers encourages highly targeted and personalized campaigns to be designed and sent in minutes. Post-stay communications, surveys, and a seamless integration with TripAdvisor allow for an increased number of reviews and improved review monitoring.” Read More

8 Key Takeaways from Revenue Management Conference – West | Sarah MacWilliams | LinkedIn

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Vancouver skylineOn March 23, 2016, our CEO Duane Hepditch had the honour of speaking at the Revenue Management Conference – West, a great conference on our home turf in Vancouver, BC! In attendance alongside Duane, were a few other team members, including myself – a Sales Executive for Guestfolio. It was a great opportunity to share our industry insights with our customers, fellow hospitality professionals and many of our industry partners. Congratulations Anticipate Hospitality you put on a wonderful conference that elevated the conversation around revenue management. Read More

Drive direct bookings by getting to know your guests

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We all know why hoteliers use OTAs. They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have become the hoteliers back brace during quiet times and now, a convenience for guests. Guests are used to an easy booking process with OTAs, limited search time when looking for a destination or hotel and over all of that, the ability to see immediate price comparisons. Instead of mulling over numerous ways to try and fight this, why not capitalize on it? As long as your getting more guests coming through the doors, having a good relationship with an OTA can actually be used to your advantage.

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How can technology improve the guest experience before arrival?

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Using technology to own the digital conversation has become the most important aspect of most hoteliers’ jobs. It leads to increased direct engagement with the guest, an influx of guest conversion from unknown OTA bookings to real known guests, and ultimately an increase in future direct bookings. From the moment that guest makes a booking it’s your time, as hoteliers, to shine! And in this latest blog, we’ll look at how easy that is to do right up until they check-in.

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Meet the new Guestfolio

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We’re extremely happy to share with you the latest updates made to Guestfolio. This all-new Guestfolio portrays our vision as a company to be the marketing resource and community for hotel marketers around the world. To make this vision a reality, the new Guestfolio has put the guest at the heart of what we do and now gives you the opportunity to personalize the travel experience for your guests, gain insights on your guests and use tools that build lasting brand loyalty.

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Introducing an all-new Guestfolio, a platform built uniquely for hotel marketers

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logoWednesday, 27 January 2016 – The award winning hotel marketing platform, Guestfolio, announces today an all-new look and focus on services that are important to today’s hotel marketer. The enhancements made to the platform provide hoteliers with the insights and tools needed to drive guest engagement, retention and conversion throughout the travel journey. Read More

Guestfolio announces 15th Relais & Châteaux property to join its ever growing customer base

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relais and chateaux logo - smallMonday December 14, 2015 – Guestfolio, the world’s leading hotel customer relationship management (CRM) technology provider, is delighted to announce the addition of three new Relais & Châteaux properties to its 500+ client base. After a hugely successful year for Guestfolio, these additional properties bring the total number of Relais & Châteaux properties using Guestfolio to 15 worldwide. Read More

Fight fraud with TripAdvisor

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We’re sure you will have seen in your inboxes earlier this week, a note from TripAdvisor regarding tackling fraud in our industry. This is of utmost importance to TripAdvisor, and as official partners with them, important to us. Privacy and trust is the cornerstone of what we do at Guestfolio, so we wanted to share with you a recent letter from the CEO at TripAdvisor advising its users on how to tackle a challenge facing our industry, incase you missed it. Read More