The Greatest Email Campaigns of 2016!

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Well, what a year it’s been! It’s been our biggest yet with Guestfolio sending over 41 MILLION emails in 2016 on behalf of our customers. We’ve also seen incredible creativity in so many emails this year, and with the continuing development and change in email, we’re delighted to see so much of that reflected in what hoteliers are using to communicate with their guests.  So, what better way to celebrate these successes than to look back and highlight the most successful campaigns sent this year. Each email campaign listed below, was picked out based on email design, click-through rates, open rates and revenue generated. Enjoy!

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What drives guests to be promoters of your brand?

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In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes sense, a positive review would hopefully tie in with someone willing to recommend your hotel to a friend or colleague but following from that, we decided to delve a bit further – what exactly is driving your guests to be promoters or detractors? Our analytics team looked into a huge number of responses and analysed their outcome to find some fascinating conclusions. Read More

RESEARCH: What makes a guest a promoter, neutral, detractor? A text analysis of Net Promoter follow-up question responses

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Background:

In a previous research piece, we found that a hotel’s Net Promoter Score (NPS) has a strong positive correlation with their TripAdvisor Rating (TAR). This finding, together with a logical argument that the level of guest advocacy for a hotel should influence the subsequent rating provided on TripAdvisor, provides a reasonable basis for hotel managers to adopt an instrumental strategy aimed at influencing their TAR through an understanding of the NPS. Read More

SKIFT REPORT: The Hotel Industry’s Automated Future: A Framework for AI With a Human Touch

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SkiftAs part of Cendyn’s Hospitality Cloud, Guestfolio is excited to share the latest report published by Cendyn and Skift. Data has shifted the foundation of the hotel industry. Managers can now segment guest profiles to infinite degrees, creating a comprehensive picture of who’s staying at their properties. Managers can also track guest habits, interests, preferences and any unrecognized revenue opportunities or paths to stronger brand loyalty –– it’s all in the data.

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Cendyn Announces Acquisition of Guestfolio

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Boca Raton, Fla. – November 29, 2016 – Cendyn, the leader in cloud-based software and services for driving sales and marketing performance in the travel and hospitality industry, announced today that it has acquired Guestfolio Communications (“Guestfolio”), a leading CRM marketing platform for boutique hotels. Read More

Automated email ideas for the holidays

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The holiday season is upon us and we’re all ramping up to prepare for upcoming busy long weekends and time off over Christmas and New Year. Hoteliers specifically are energising their marketing campaigns to bring more business in and drive revenue from those already booked in. So, what better way to help you get prepared for all this, than to set up an automated online and mobile experience for your upcoming guests?

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How Pacific Crest Hotel jumped to #1 in Santa Barbara on TripAdvisor

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Earlier this year, Pacific Crest Hotel Santa Barbara had a similar issue to many hoteliers, they wanted future guests to see online what a wonderful property they were and how happy guests were during their stays. They were receiving very positive reviews online however they just weren’t standing out amongst competitors on one of the world’s biggest review sites – TripAdvisor.

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Guestfolio nominated as World’s Leading Hotel CRM Technology Provider for third year in a row

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Friday September 23, 2016 – Guestfolio is delighted to announce it’s nomination for the World’s Leading Technology CRM Provider 2016 by the World Travel Awards. It’s the third year in a row that Guestfolio has been nominated for such a prestigious award and continuing their success from winning in 2014, Guestfolio is excited about the opportunities ahead. Read More

International legal requirements for email marketing

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Email laws are not the most glamorous aspect of email marketing, but an important one nonetheless. Understanding them and how they affect your marketing activity is an important aspect of being a marketer – in any organisation. In the hotel industry, you’re communicating with guests and potential guests all over the globe, so how do you prepare for that?

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Guestfolio featured in Inn Focus – What’s new?

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Inn Focus Fall 2016Featured in the Fall 2016 edition of Inn Focus Magazine, Guestfolio’s new email marketing platform now boasts multiple responsive, professionally designed email templates.

“Following the launch of Guestfolio’s new email marketing builder Studio last year, they are excited to now provide a suite of prebuilt email marketing templates that allow hoteliers to pick and choose their preference before sending campaigns. Every template works across all devices and allows hoteliers to build and send their campaigns in minutes using beautiful designs that follow their brand guidelines.” Read More