We’re delighted to share the news that Studio, our very own email builder now offers you the ability to select from multiple designed templates when building your email campaigns. Each template built for Studio has been carefully tested across multiple platforms to ensure your emails look beautiful on any device and in any email provider. Our designs are different across each template but also give you the flexibility to match your branding, add your photos, colours and fonts to make sure every communication is consistent with your brand. Read More
My colleague Nicki and I were lucky enough to attend The Email Design Conference (TEDC) in London last week. I think it exceeded both of our expectations in terms of organization, quality of presentations, great food, free socks but most importantly showcasing how an interesting and progressive community of #emailgeeks are taking email into the future!
Last week the London Guestfolio team headed to The Email Design Conference (TEDC16) for some geeky, email marketing and developer fun. The two days were jam-packed with talks, learning forums and plenty of discussions with fellow email geeks about email design, email best practices, top tips and some very exciting new features. We’ve done our best to condense the incredible amount of information with you, but for those more in-depth topics, stay tuned for follow-up blog posts and if you’re a keen ‘Twitter-er’ check out the #LitmusLive to see how it unfolded in real-time.
‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one that rings true for many. By compiling data and learning guest behaviour over time, OTAs have a competitive advantage over hotels in this field. This type of powerful data aids in marketing, advertising and product progression plans. The OTAs have mastered its use but it’s time for hoteliers to join in on the party too.
Friday June 16, 2016 – Vancouver, BC – RoomKeyPMS announced today it has renewed its strategic partnership with Guestfolio, making it part of their RoomKeyPMS software solution package. Guestfolio offers a best-in-class hotel guest marketing platform empowering hoteliers with the tools they need to run their property and manage all guest communications. Read More
Automated transactional emails can be the cornerstone of a hotels’ communication strategy – they share details about the transaction, include all reservation information and hotel details to ensure the guest has everything they need. They can also be automated from a number of services such as the hotel PMS or CRM and provide the customer with what they need at the time of booking. Most people believe this is where automation ends and that any other communication will be made once they’ve checked in, but this is just where it begins.
As you may have seen, TripAdvisor announced in early May that it has been rolling out a new and improved popularity ranking algorithm across their site over the past few months. This new enhanced algorithm was rolled out for hotels between February and April 2016 and is now being used across the vast majority of the site.
As of February 2016, WhatsApp surpassed the 1 billion users mark. That means 1 in 7 people in the world now use it and what’s more, 42 billion messages are sent daily using the app (compared with a mere 20 billion by SMS). Even more recently, you may have read (or seen in the app) that WhatsApp has made data and communications as secure as possible using end-to-end encryption. I think it’s safe to say 2016 has been a big year for WhatsApp so far, but why is this so important for us in the travel industry?
“Guestfolio has launched its updated hotel marketing platform that drives guest engagement, retention and conversion throughout the travel journey. With the guest profile at the heart of the platform, hoteliers have the opportunity to personalize the travel experience for their guests, gain insights on their visitors, and use tools that build lasting brand loyalty and encourage increased conversions from OTAs to direct bookings. The email marketing platform built uniquely for hoteliers encourages highly targeted and personalized campaigns to be designed and sent in minutes. Post-stay communications, surveys, and a seamless integration with TripAdvisor allow for an increased number of reviews and improved review monitoring.” Read More