Boca Raton, Fla. – November 29, 2016 – Cendyn, the leader in cloud-based software and services for driving sales and marketing performance in the travel and hospitality industry, announced today that it has acquired Guestfolio Communications (“Guestfolio”), a leading CRM marketing platform for boutique hotels. Read More
The holiday season is upon us and we’re all ramping up to prepare for upcoming busy long weekends and time off over Christmas and New Year. Hoteliers specifically are energising their marketing campaigns to bring more business in and drive revenue from those already booked in. So, what better way to help you get prepared for all this, than to set up an automated online and mobile experience for your upcoming guests?
It’s that time of year again, when we all start thinking about pumpkins, pies, fall colours, a winter wardrobe, cold temperatures and of course, escaping all these things! Holiday season is upon us and with it comes many opportunities to draw guests in with offers, loyalty and some enticing messaging and images.
Earlier this year, Pacific Crest Hotel Santa Barbara had a similar issue to many hoteliers, they wanted future guests to see online what a wonderful property they were and how happy guests were during their stays. They were receiving very positive reviews online however they just weren’t standing out amongst competitors on one of the world’s biggest review sites – TripAdvisor.
Friday September 23, 2016 – Guestfolio is delighted to announce it’s nomination for the World’s Leading Technology CRM Provider 2016 by the World Travel Awards. It’s the third year in a row that Guestfolio has been nominated for such a prestigious award and continuing their success from winning in 2014, Guestfolio is excited about the opportunities ahead. Read More
Email laws are not the most glamorous aspect of email marketing, but an important one nonetheless. Understanding them and how they affect your marketing activity is an important aspect of being a marketer – in any organisation. In the hotel industry, you’re communicating with guests and potential guests all over the globe, so how do you prepare for that?
“Following the launch of Guestfolio’s new email marketing builder Studio last year, they are excited to now provide a suite of prebuilt email marketing templates that allow hoteliers to pick and choose their preference before sending campaigns. Every template works across all devices and allows hoteliers to build and send their campaigns in minutes using beautiful designs that follow their brand guidelines.” Read More
A recent study published by our Analytics Specialist – Huw Jones highlighted an exceptional relationship between a hotels’ Net Promoter Score (NPS) and their TripAdvisor rating. Using multiple methods, Huw outlines in his study exactly how these findings came about and why hoteliers should start paying more attention to their NPS.
Businesses whose clientele utilise travel websites such as TripAdvisor to make purchasing decisions, such as hotels, are engaged in a battle for ratings supremacy. From the hotelier perspective, the benefits of a higher rating on TripAdvisor seem obvious, but there is some empirical work testing hypothesised benefits including increased market awareness, hotel occupancy, and Average Daily Rate (ADR). Making the assumption that a higher rating on TripAdvisor would be beneficial to a hotel, we started to think more about how Guestfolio could help hotels increase their ratings. Read More