“Guestfolio has launched its updated hotel marketing platform that drives guest engagement, retention and conversion throughout the travel journey. With the guest profile at the heart of the platform, hoteliers have the opportunity to personalize the travel experience for their guests, gain insights on their visitors, and use tools that build lasting brand loyalty and encourage increased conversions from OTAs to direct bookings. The email marketing platform built uniquely for hoteliers encourages highly targeted and personalized campaigns to be designed and sent in minutes. Post-stay communications, surveys, and a seamless integration with TripAdvisor allow for an increased number of reviews and improved review monitoring.” Read More
We all know why hoteliers use OTAs. They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have become the hoteliers back brace during quiet times and now, a convenience for guests. Guests are used to an easy booking process with OTAs, limited search time when looking for a destination or hotel and over all of that, the ability to see immediate price comparisons. Instead of mulling over numerous ways to try and fight this, why not capitalize on it? As long as your getting more guests coming through the doors, having a good relationship with an OTA can actually be used to your advantage.
Using technology to own the digital conversation has become the most important aspect of most hoteliers’ jobs. It leads to increased direct engagement with the guest, an influx of guest conversion from unknown OTA bookings to real known guests, and ultimately an increase in future direct bookings. From the moment that guest makes a booking it’s your time, as hoteliers, to shine! And in this latest blog, we’ll look at how easy that is to do right up until they check-in.
We’re extremely happy to share with you the latest updates made to Guestfolio. This all-new Guestfolio portrays our vision as a company to be the marketing resource and community for hotel marketers around the world. To make this vision a reality, the new Guestfolio has put the guest at the heart of what we do and now gives you the opportunity to personalize the travel experience for your guests, gain insights on your guests and use tools that build lasting brand loyalty.
What a year it’s been! In 2015, we’ve seen our team grow to stretch over 2 continents; N America and Europe. We launched our super sharp email builder Studio and have just announced the imminent launch of the brand new Guestfolio platform in January 2016. Our developers have definitely been busy!
Monday December 14, 2015 – Guestfolio, the world’s leading hotel customer relationship management (CRM) technology provider, is delighted to announce the addition of three new Relais & Châteaux properties to its 500+ client base. After a hugely successful year for Guestfolio, these additional properties bring the total number of Relais & Châteaux properties using Guestfolio to 15 worldwide. Read More