“Following the launch of Guestfolio’s new email marketing builder Studio last year, they are excited to now provide a suite of prebuilt email marketing templates that allow hoteliers to pick and choose their preference before sending campaigns. Every template works across all devices and allows hoteliers to build and send their campaigns in minutes using beautiful designs that follow their brand guidelines.” Read More
A recent study published by our Analytics Specialist – Huw Jones highlighted an exceptional relationship between a hotels’ Net Promoter Score (NPS) and their TripAdvisor rating. Using multiple methods, Huw outlines in his study exactly how these findings came about and why hoteliers should start paying more attention to their NPS.
Businesses whose clientele utilise travel websites such as TripAdvisor to make purchasing decisions, such as hotels, are engaged in a battle for ratings supremacy. From the hotelier perspective, the benefits of a higher rating on TripAdvisor seem obvious, but there is some empirical work testing hypothesised benefits including increased market awareness, hotel occupancy, and Average Daily Rate (ADR). Making the assumption that a higher rating on TripAdvisor would be beneficial to a hotel, we started to think more about how Guestfolio could help hotels increase their ratings. Read More
Recently Google published the Google Playbook for Travel – a detailed overview of the trends and learnings of consumer behaviour while booking and researching travel. Within this playbook, Google looks in detail at micro-moments – points in time when people turn to their device with an intent to answer an immediate need. These micro-moments are fast becoming the basis of how we research, plan and make decisions on different aspects of our lives. In our latest article, we’ve outlined some of the key takeaways from Google’s Playbook for Travel and pulled out some best practices for you as hoteliers to capitalise on these micro-moments in your hotel marketing strategy.
We’re delighted to share the news that Studio, our very own email builder now offers you the ability to select from multiple designed templates when building your email campaigns. Each template built for Studio has been carefully tested across multiple platforms to ensure your emails look beautiful on any device and in any email provider. Our designs are different across each template but also give you the flexibility to match your branding, add your photos, colours and fonts to make sure every communication is consistent with your brand. Read More
My colleague Nicki and I were lucky enough to attend The Email Design Conference (TEDC) in London last week. I think it exceeded both of our expectations in terms of organization, quality of presentations, great food, free socks but most importantly showcasing how an interesting and progressive community of #emailgeeks are taking email into the future!
Last week the London Guestfolio team headed to The Email Design Conference (TEDC16) for some geeky, email marketing and developer fun. The two days were jam-packed with talks, learning forums and plenty of discussions with fellow email geeks about email design, email best practices, top tips and some very exciting new features. We’ve done our best to condense the incredible amount of information with you, but for those more in-depth topics, stay tuned for follow-up blog posts and if you’re a keen ‘Twitter-er’ check out the #LitmusLive to see how it unfolded in real-time.
‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one that rings true for many. By compiling data and learning guest behaviour over time, OTAs have a competitive advantage over hotels in this field. This type of powerful data aids in marketing, advertising and product progression plans. The OTAs have mastered its use but it’s time for hoteliers to join in on the party too.
Friday June 16, 2016 – Vancouver, BC – RoomKeyPMS announced today it has renewed its strategic partnership with Guestfolio, making it part of their RoomKeyPMS software solution package. Guestfolio offers a best-in-class hotel guest marketing platform empowering hoteliers with the tools they need to run their property and manage all guest communications. Read More