As you may have seen, TripAdvisor announced in early May that it has been rolling out a new and improved popularity ranking algorithm across their site over the past few months. This new enhanced algorithm was rolled out for hotels between February and April 2016 and is now being used across the vast majority of the site.
As of February 2016, WhatsApp surpassed the 1 billion users mark. That means 1 in 7 people in the world now use it and what’s more, 42 billion messages are sent daily using the app (compared with a mere 20 billion by SMS). Even more recently, you may have read (or seen in the app) that WhatsApp has made data and communications as secure as possible using end-to-end encryption. I think it’s safe to say 2016 has been a big year for WhatsApp so far, but why is this so important for us in the travel industry?
“Guestfolio has launched its updated hotel marketing platform that drives guest engagement, retention and conversion throughout the travel journey. With the guest profile at the heart of the platform, hoteliers have the opportunity to personalize the travel experience for their guests, gain insights on their visitors, and use tools that build lasting brand loyalty and encourage increased conversions from OTAs to direct bookings. The email marketing platform built uniquely for hoteliers encourages highly targeted and personalized campaigns to be designed and sent in minutes. Post-stay communications, surveys, and a seamless integration with TripAdvisor allow for an increased number of reviews and improved review monitoring.” Read More
We all know why hoteliers use OTAs. They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have become the hoteliers back brace during quiet times and now, a convenience for guests. Guests are used to an easy booking process with OTAs, limited search time when looking for a destination or hotel and over all of that, the ability to see immediate price comparisons. Instead of mulling over numerous ways to try and fight this, why not capitalize on it? As long as your getting more guests coming through the doors, having a good relationship with an OTA can actually be used to your advantage.
Using technology to own the digital conversation has become the most important aspect of most hoteliers’ jobs. It leads to increased direct engagement with the guest, an influx of guest conversion from unknown OTA bookings to real known guests, and ultimately an increase in future direct bookings. From the moment that guest makes a booking it’s your time, as hoteliers, to shine! And in this latest blog, we’ll look at how easy that is to do right up until they check-in.
We’re extremely happy to share with you the latest updates made to Guestfolio. This all-new Guestfolio portrays our vision as a company to be the marketing resource and community for hotel marketers around the world. To make this vision a reality, the new Guestfolio has put the guest at the heart of what we do and now gives you the opportunity to personalize the travel experience for your guests, gain insights on your guests and use tools that build lasting brand loyalty.
What a year it’s been! In 2015, we’ve seen our team grow to stretch over 2 continents; N America and Europe. We launched our super sharp email builder Studio and have just announced the imminent launch of the brand new Guestfolio platform in January 2016. Our developers have definitely been busy!
Monday December 14, 2015 – Guestfolio, the world’s leading hotel customer relationship management (CRM) technology provider, is delighted to announce the addition of three new Relais & Châteaux properties to its 500+ client base. After a hugely successful year for Guestfolio, these additional properties bring the total number of Relais & Châteaux properties using Guestfolio to 15 worldwide. Read More