Cendyn Announces Acquisition of Guestfolio

By | News | No Comments

Boca Raton, Fla. – November 29, 2016 – Cendyn, the leader in cloud-based software and services for driving sales and marketing performance in the travel and hospitality industry, announced today that it has acquired Guestfolio Communications (“Guestfolio”), a leading CRM marketing platform for boutique hotels. Read More

Automated email ideas for the holidays

By | Blog | No Comments
The holiday season is upon us and we’re all ramping up to prepare for upcoming busy long weekends and time off over Christmas and New Year. Hoteliers specifically are energising their marketing campaigns to bring more business in and drive revenue from those already booked in. So, what better way to help you get prepared for all this, than to set up an automated online and mobile experience for your upcoming guests?

Read More

How Pacific Crest Hotel jumped to #1 in Santa Barbara on TripAdvisor

By | Blog | No Comments
Earlier this year, Pacific Crest Hotel Santa Barbara had a similar issue to many hoteliers, they wanted future guests to see online what a wonderful property they were and how happy guests were during their stays. They were receiving very positive reviews online however they just weren’t standing out amongst competitors on one of the world’s biggest review sites – TripAdvisor.

Read More

Guestfolio nominated as World’s Leading Hotel CRM Technology Provider for third year in a row

By | News | No Comments

Friday September 23, 2016 – Guestfolio is delighted to announce it’s nomination for the World’s Leading Technology CRM Provider 2016 by the World Travel Awards. It’s the third year in a row that Guestfolio has been nominated for such a prestigious award and continuing their success from winning in 2014, Guestfolio is excited about the opportunities ahead. Read More

International legal requirements for email marketing

By | Blog | No Comments
Email laws are not the most glamorous aspect of email marketing, but an important one nonetheless. Understanding them and how they affect your marketing activity is an important aspect of being a marketer – in any organisation. In the hotel industry, you’re communicating with guests and potential guests all over the globe, so how do you prepare for that?

Read More

Guestfolio featured in Inn Focus – What’s new?

By | News | No Comments
Inn Focus Fall 2016Featured in the Fall 2016 edition of Inn Focus Magazine, Guestfolio’s new email marketing platform now boasts multiple responsive, professionally designed email templates.

“Following the launch of Guestfolio’s new email marketing builder Studio last year, they are excited to now provide a suite of prebuilt email marketing templates that allow hoteliers to pick and choose their preference before sending campaigns. Every template works across all devices and allows hoteliers to build and send their campaigns in minutes using beautiful designs that follow their brand guidelines.” Read More

RESEARCH: Using the Net Promoter Score (NPS) to improve your TripAdvisor Rating

By | Blog, Research | No Comments
Business Problem:

Businesses whose clientele utilise travel websites such as TripAdvisor to make purchasing decisions, such as hotels, are engaged in a battle for ratings supremacy. From the hotelier perspective, the benefits of a higher rating on TripAdvisor seem obvious, but there is some empirical work testing hypothesised benefits including increased market awareness, hotel occupancy, and Average Daily Rate (ADR). Making the assumption that a higher rating on TripAdvisor would be beneficial to a hotel, we started to think more about how Guestfolio could help hotels increase their ratings. Read More

What’s driving your guests to make their travel decisions?

By | Blog | No Comments
Recently Google published the Google Playbook for Travel – a detailed overview of the trends and learnings of consumer behaviour while booking and researching travel. Within this playbook, Google looks in detail at micro-moments – points in time when people turn to their device with an intent to answer an immediate need. These micro-moments are fast becoming the basis of how we research, plan and make decisions on different aspects of our lives. In our latest article, we’ve outlined some of the key takeaways from Google’s Playbook for Travel and pulled out some best practices for you as hoteliers to capitalise on these micro-moments in your hotel marketing strategy.

Read More

Build even better emails with our new Studio templates

By | Blog, New features | No Comments
We’re delighted to share the news that Studio, our very own email builder now offers you the ability to select from multiple designed templates when building your email campaigns. Each template built for Studio has been carefully tested across multiple platforms to ensure your emails look beautiful on any device and in any email provider. Our designs are different across each template but also give you the flexibility to match your branding, add your photos, colours and fonts to make sure every communication is consistent with your brand. Read More