What’s driving your guests to make their travel decisions?

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Recently Google published the Google Playbook for Travel – a detailed overview of the trends and learnings of consumer behaviour while booking and researching travel. Within this playbook, Google looks in detail at micro-moments – points in time when people turn to their device with an intent to answer an immediate need. These micro-moments are fast becoming the basis of how we research, plan and make decisions on different aspects of our lives. In our latest article, we’ve outlined some of the key takeaways from Google’s Playbook for Travel and pulled out some best practices for you as hoteliers to capitalise on these micro-moments in your hotel marketing strategy.

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Build even better emails with our new Studio templates

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We’re delighted to share the news that Studio, our very own email builder now offers you the ability to select from multiple designed templates when building your email campaigns. Each template built for Studio has been carefully tested across multiple platforms to ensure your emails look beautiful on any device and in any email provider. Our designs are different across each template but also give you the flexibility to match your branding, add your photos, colours and fonts to make sure every communication is consistent with your brand. Read More

Guestfolio at The Email Design Conference 2016

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Last week the London Guestfolio team headed to The Email Design Conference (TEDC16) for some geeky, email marketing and developer fun. The two days were jam-packed with talks, learning forums and plenty of discussions with fellow email geeks about email design, email best practices, top tips and some very exciting new features. We’ve done our best to condense the incredible amount of information with you, but for those more in-depth topics, stay tuned for follow-up blog posts and if you’re a keen ‘Twitter-er’ check out the #LitmusLive to see how it unfolded in real-time.

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Get to know your guests with guest profiles

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‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one that rings true for many. By compiling data and learning guest behaviour over time, OTAs have a competitive advantage over hotels in this field. This type of powerful data aids in marketing, advertising and product progression plans. The OTAs have mastered its use but it’s time for hoteliers to join in on the party too.

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The power of email automation

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Automated transactional emails can be the cornerstone of a hotels’ communication strategy – they share details about the transaction, include all reservation information and hotel details to ensure the guest has everything they need. They can also be automated from a number of services such as the hotel PMS or CRM and provide the customer with what they need at the time of booking. Most people believe this is where automation ends and that any other communication will be made once they’ve checked in, but this is just where it begins.

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How to add WhatsApp to your hotel engagement strategy

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As of February 2016, WhatsApp surpassed the 1 billion users mark. That means 1 in 7 people in the world now use it and what’s more, 42 billion messages are sent daily using the app (compared with a mere 20 billion by SMS). Even more recently, you may have read (or seen in the app) that WhatsApp has made data and communications as secure as possible using end-to-end encryption. I think it’s safe to say 2016 has been a big year for WhatsApp so far, but why is this so important for us in the travel industry?

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Guestfolio featured in Inn Focus – What’s new?

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Inn Focus Spring 2016Featured in the Spring 2016 edition of Inn Focus, Guestfolio’s all-new hotel marketing platform.

“Guestfolio has launched its updated hotel marketing platform that drives guest engagement, retention and conversion throughout the travel journey. With the guest profile at the heart of the platform, hoteliers have the opportunity to personalize the travel experience for their guests, gain insights on their visitors, and use tools that build lasting brand loyalty and encourage increased conversions from OTAs to direct bookings. The email marketing platform built uniquely for hoteliers encourages highly targeted and personalized campaigns to be designed and sent in minutes. Post-stay communications, surveys, and a seamless integration with TripAdvisor allow for an increased number of reviews and improved review monitoring.” Read More

8 Key Takeaways from Revenue Management Conference – West | Sarah MacWilliams | LinkedIn

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Vancouver skylineOn March 23, 2016, our CEO Duane Hepditch had the honour of speaking at the Revenue Management Conference – West, a great conference on our home turf in Vancouver, BC! In attendance alongside Duane, were a few other team members, including myself – a Sales Executive for Guestfolio. It was a great opportunity to share our industry insights with our customers, fellow hospitality professionals and many of our industry partners. Congratulations Anticipate Hospitality you put on a wonderful conference that elevated the conversation around revenue management. Read More

Drive direct bookings by getting to know your guests

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We all know why hoteliers use OTAs. They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have become the hoteliers back brace during quiet times and now, a convenience for guests. Guests are used to an easy booking process with OTAs, limited search time when looking for a destination or hotel and over all of that, the ability to see immediate price comparisons. Instead of mulling over numerous ways to try and fight this, why not capitalize on it? As long as your getting more guests coming through the doors, having a good relationship with an OTA can actually be used to your advantage.

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